Working with marketing teams and project engineers, RRS was tasked with engineering an interactive touchscreen display that dynamically conveyed the mission, impact, and high-level solutions of Siemens Mobility. The result was an immersive experience that enabled conference attendees to embark on a digital journey through the complete Siemens Mobility portfolio with solutions based on pain points and real-world insights.
Unique to this project was the true interactive element of the display that enabled content to adapt and change according to individual customer. RRS developers incorporated innovative features, such as interactive maps, “tour guide” features, and compelling content that allowed conference attendees to explore solutions based on their specific needs. In addition, RRS developed content for iPads, enabling the tradeshow team to have 1:1 conversations with prospective customers within and outside of the booth. The digital-forward experience also supported fast and simple lead capture.
As industries continue to evolve and become more digitized, it’s critical that companies provide event experiences with the same caliber of invention, quality, and personalization. The interactive display at the 2023 APTA TRANSform Conference and Expo solidified Siemens Mobility’s position as a leader in the transport industry.
To learn more about this project and how RRS can enhance your next event experience, check out our case study here: check out our case study here.
The touchscreen’s ability to adapt and evolve with changing content ensures that it will continue to make an impact at future conferences and expos, solidifying Siemens Mobility’s position as a leader in the industry. With its ability to inform, inspire, and captivate, this groundbreaking solution is a testament to the power of collaboration and innovation in shaping the future of mobility.
Watch this video to experience a brief portion of the Siemens Mobility touchscreen:
