Red Rocket Studios partners with the Marine Industries Association of Central Florida (MIACF) to market and promote two of the region’s premier boating events—the Orlando Boat Show and Daytona Boat Show. Through a fully integrated marketing strategy, RRS continues to help increase attendance, drive ticket sales, strengthen consumer awareness, and support participating marine dealers throughout Central Florida. Â
A Multi-Channel Marketing StrategyÂ
To maximize event visibility and audience engagement, RRS develops and executes a comprehensive marketing campaign that combines:Â
- Digital advertising            Â
- Social media marketing Â
- Email campaignsÂ
- Video production Â
- Website development and management Â
- Direct mail Â
- Outdoor advertising Â
- Audience research and analytics Â
The campaigns are designed to create a seamless experience for boating enthusiasts while building excitement before, during, and after each event. “RRS developed and executed a comprehensive integrated marketing campaign designed to increase event attendance, drive ticket sales, strengthen consumer awareness, and support participating marine dealers.”Â
Managing the Digital ExperienceÂ
As part of the partnership, RRS manages and optimizes three key websites:Â
- Marine Industries Association of Central Florida Â
- Orlando Boat Show Â
- Daytona Boat Show Â
The team ensures that visitors have easy access to event information, ticket purchases, exhibitor details, schedules, and engaging content. Supporting assets included dedicated landing pages, digital advertising campaigns, email marketing, social media content, video production, and billboard creative.Â
Leveraging Audience InsightsÂ
Through online surveys, email outreach, and on-site research conducted during the boat shows, RRS gathers valuable feedback from attendees and industry participants. These insights help refine targeting strategies, improve campaign performance, and provide MIACF with actionable data for future event planning and promotion.Â
The Impact
Continuous monitoring, testing, and optimization across all marketing channels allowed the RRS team to make real-time adjustments to budgets, messaging, and audience targeting throughout the campaign. As a result, the Orlando Boat Show experienced a 43% increase in attendance, helping expand the event’s reach and connect more consumers with participating marine brands and dealerships. “Continuous monitoring, testing, and optimization across all marketing channels contributed to a 43% increase in attendance at the Orlando Boat Show.”Â
Looking Ahead:Â A Full-Service Marketing PartnershipÂ
As an Agency of Record for many of the nation’s leading boat retailers, Red Rocket Studios was the ideal partner for this campaign. For over twenty five years, we’ve helped dealers sell and promote boats and continue to develop websites and product configurators that turn boat shoppers into buyers. Today, Red Rocket Studios continues its partnership with MIACF, supporting ongoing events that connect boating enthusiasts with leading marine brands, dealerships, and industry professionals while helping drive growth across the recreational boating industry.Â
