MITSUBISHI POWER BRAND CAMPAIGN
Transforming a Brand Into a Movement
Mitsubishi Power, a leading OEM of gas turbine and energy storage, tapped Red Rocket Studios to support the development of a new brand essence for the company in the crowded, competitive energy space.
Branding
Marketing & Advertising
Digital Paid Media Graphic Design
Web Design
Video Editing
Motion Design
Branding
Marketing & Advertising
Digital Paid Media Graphic Design
Web Design
Video Editing
Motion Design
The
Challenge
Mitsubishi Power was a leading provider of gas turbines and battery storage in the US, however was falling behind in market-share to its larger competitors due to a lack of brand familiarity. The company was thought of solely as hardware OEM and the sales team was not capturing the degree of customer engagement needed to be included in more project bids.
THE SOLUTION
To accelerate a branding connection between the company and its customers, Red Rocket Studios developed a unique brand foundation for Mitsubishi Power that attached the name of the company to the rallying and motivational goal of sustainability and a cleaner environment. By thoughtfully transforming what Mitsubishi Power does into who they are, Red Rocket Studios created the “We are the power generation.” campaign and launched the new brand across an extensive multi-channel digital campaign and tradeshow circuit.
THE
RESULTS
Following the launch of the new “We are the power generation.” campaign, which included a powerful brand video that immediately elevated the new brand into an industry movement, the company experienced a substantial lift in demand and lead generation, as well as a boost in customer engagement and appointment rates.
%
increase in
search traffic
%
increase in
direct site traffic
%
increase in
user traffic
%
increase in
site visits
application
submissions
lead
actions