GROWING SIEMENS USA BRAND AWARENESS

Reminding American Manufacturing to Think Siemens as their Go-To Partner for Industrial Automation.

Faced with fierce competition, Siemens USA tapped Red Rocket Studios to develop and produce a compelling piece of creative aimed to help remind prospective partners of their global leadership position and grow their share of the burgeoning domestic industrial automation market.

CLIENT

Siemens Digital Industries Software

SERVICES

Strategy
Branding
Web Design
Marketing & Advertising

YEAR

2021

CLIENT

Siemens USA

SERVICES

Marketing & Advertising
Brand Strategy
Creative Strategy
Creative Concepting
Video Production and Editing
Digital Paid Media

YEAR

2024

THE
CHALLENGE

Siemens USA wanted to grow the overall brand awareness of their global leadership in industrial automation with the aim to capture more share of a robust U.S. domestic manufacturing market. Siemens asked Red Rocket Studios to develop a video for paid media that would put the Siemens brand top-of-mind as the best partner with whom to successfully journey toward automating their manufacturing facility.

THE SOLUTION

Before commencing our creative exploratory, the Red Rocket Studios team performed an in-depth situational analysis that revealed three critical factors that strongly influenced the strategic positioning and creative execution of the project:

First, much of the content in the automation space felt, well very much automated. It was a bit cold and mechanical in feel. And RRS believed the work should be much more human — to effectively counter any concern about automation — to better connect emotionally with the audience.

Second, we wanted to highlight Siemens’ strong selling points in the space, versus just sell the benefits of automation. Red Rocket Studios’ goal was not to answer, “why automate” but, instead, “why automate with Siemens.”

Last, we realized that the most engaging content for Siemens across its organization — as measured through various digital platforms — were the more untraditional executions. It was an important “a-ha” and helped inform the tenor of the creative exploratory and resulting work.

THE
RESULTS

The spot Siemens chose to pursue — entitled “Simple Math” — accomplished all those things. It follows a college professor as he solves a complex equation that reveals Siemens to be the true solution to the question of who is best equipped to be a trusted partner in industrial automation.

The spot, created by the Red Rocket Studios creative team and produced, filmed, and edited by our video production team, was shot on location at Rollins College in Winter Park and appears in both :75 and :30 units. It debuted in mid-March of 2024.

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GROWING SIEMENS USA BRAND AWARENESS

Reminding American Manufacturing to Think Siemens as their Go-To Partner for Industrial Automation.

THE
CHALLENGE

THE SOLUTION

Before commencing our creative exploratory, the Red Rocket Studios team performed an in-depth situational analysis that revealed three critical factors that strongly influenced the strategic positioning and creative execution of the project:

First, much of the content in the automation space felt, well very much automated. It was a bit cold and mechanical in feel. And RRS believed the work should be much more human — to effectively counter any concern about automation — to better connect emotionally with the audience.

Second, we wanted to highlight Siemens’ strong selling points in the space, versus just sell the benefits of automation. Red Rocket Studios’ goal was not to answer, “why automate” but, instead, “why automate with Siemens.”

Last, we realized that the most engaging content for Siemens across its organization — as measured through various digital platforms — were the more untraditional executions. It was an important “a-ha” and helped inform the tenor of the creative exploratory and resulting work.

THE
RESULTS

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GROWING SIEMENS USA BRAND AWARENESS

Reminding American Manufacturing to Think Siemens as their Go-To Partner for Industrial Automation.

THE CHALLENGE

THE SOLUTION

Before commencing our creative exploratory, the Red Rocket Studios team performed an in-depth situational analysis that revealed three critical factors that strongly influenced the strategic positioning and creative execution of the project:

First, much of the content in the automation space felt, well very much automated. It was a bit cold and mechanical in feel. And RRS believed the work should be much more human — to effectively counter any concern about automation — to better connect emotionally with the audience.

Second, we wanted to highlight Siemens’ strong selling points in the space, versus just sell the benefits of automation. Red Rocket Studios’ goal was not to answer, “why automate” but, instead, “why automate with Siemens.”

Last, we realized that the most engaging content for Siemens across its organization — as measured through various digital platforms — were the more untraditional executions. It was an important “a-ha” and helped inform the tenor of the creative exploratory and resulting work.

THE RESULTS

THE
CHALLENGE

THE
RESULTS