Atlas Lightning Loader Branding

Atlas Lightning Loader Branding

Check out our branding project for the fine people over at Petersen Industries and their new line of Atlas Lightning Loaders. Early scope for this project was a logo identity and wrap for their trucks to take their existing brand to the next level.

ABOUT PETERSEN INDUSTRIES:

Petersen has over 60 years of experience manufacturing knuckleboom loaders. The first Lightning Loader® for bulk citrus was introduced in 1957, and they’ve manufactured thousands of them since. In the mid-1970’s, Petersen was asked to design a knuckleboom that could be used for loading bulky trash. The result was a trash loader concept that has been improved and refined over time. Since we do not manufacture any other product, we are exclusively focused on trash loaders and citrus loaders. Petersen’s lengthy manufacturing experience allows them to focus on quality and safety while continuing to bring you the best and most diverse product line available.