advertising / media

Today’s media landscape is more fragmented than ever. In order to engage audiences, brands must deliver attention-grabbing, scroll-stopping messaging that impact and motivate consumers.

We help you cut through the noise with razor-sharp communications and media strategies that target your audience with needle precision.

To generate business, you must first generate awareness. Our advertising and media services extend across all spaces, platforms, and screens for an omnichannel media approach. Our customized media strategies are based on a thorough process of research and planning to help your brand make effective media buys that will reinforce your message, reach your target audience and establish meaningful connections with your consumers.

Let’s talk about your next campaign.

Whether an international campaign, a thought leadership video, or a multi-million-dollar trade show experience the power to persuade lies in the power of the idea.

Essential brands create clear narratives and creative expressions about what they do and why it matters. Our creative crew thrives on turning conceptual visions into reality. To do this, we take a step back and examine your brand image broadly and contextually. Considering the role of visual language, user experience, and human-computer interaction to produce creative work more effectively across all channels.

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Media Strategy & Planning

Every successful advertising campaign demands strategy and planning. From the initial idea phase through to creating and refining the message, outstanding results demand strategic thinking. Our media planning experts will determine the best strategy for your campaign to help you meet your business objectives.

While clear execution is important, procedural strategy and planning are needed at the outset to determine media type, media combinations, timelines, ad frequency, and budget. The fundamental purpose of media strategy and planning is to find the best way to communicate your message effectively so that it reaches and engages your target market.

Campaign Development

Successful advertising campaigns rely on long-term development. While constructing a plan from the outset is the right first step, you need to develop your strategy over time and unleash it with needle-like precision. Our campaign development process ensures your message reaches your target market in a way that counts.

The value of an advertising campaign relies on whether or not the recipients take action. There are lots of ways you can influence this process, including the combination of specific media channels and the manipulation of ad frequency and delivery timelines. What are your objectives? What is the right promotional mix? We specialize in campaign development and know how to mold a campaign over time to ensure its long-term success.

Pay-Per-Click Advertising

Pay-per-click (PPC) advertising has become an important tool for many modern businesses. While broadcast media still holds value, online platforms allow you to target your campaign to specific people. This form of advertising is normally associated with first-tier search engines such as Google, although it can also be used on Facebook and other programmatic ad networks.

PPC is a highly efficient form of advertising because you’re only paying when people show an interest by clicking on your ads. We create effective ads based on specific keywords linked to your products or services. Along with reaching your intended market through targeted keywords, PPC ads can be shown on specific websites, targeted to geographic locations, and isolated to scheduled times.

Social Media Advertising

Social media has become one of the most powerful ways to influence public opinion and drive sales. More than a way to catch up with friends and family, social media is a fantastic way to reach out and make valuable connections with your target market. From Facebook to Twitter, Gen-Z Snap chatters to small business owners on Instagram and LinkedIn, we develop campaigns that combine social, pay-per-click and traditional media for all platforms.

Social media advertising offers many advantages over other media channels, including the ability to target ads appropriately based on location and demographic information. Why waste time and money trying to communicate with everyone when you can create an intimate conversation with people who are already interested in your products.

Traditional Media Buying

Depending on your target goals, traditional media buying can be utilized to great effect, either in isolation or in combination with online media services. Also known as broadcast media or old media, traditional media includes print mediums such as newspapers and magazines as well as radio, TV, and public advertising such as billboards and direct-mail brochures.

Our managed media buying service allows you to expand your reach across multiple marketing channels to make an impact. The centralized nature of traditional media institutions makes it easy to organize campaigns well in advance, with our advertising experts knowing how to create a powerful strategy that meets your budget and marketing objectives.

Audience Segmentation

Audience segmentation is an important part of our service, and our expert team knows how to organize campaigns around specific demographics and media channels to maximize your advertising ROI. While digital marketing is perfect for some brands and products due to strict targeting, traditional broadcast media is a great way to maximize exposure.

Campaign strategy and development demands a flexible approach based on the needs of your target market. Where do members of your audience spend their time? How do they make their decisions? Who do they trust? We can analyze your audience and segment them into multiple target markets based on variables such as age, income, and media consumption. When you understand the needs and desires of your target market, you can speak to them directly using their own language.

Media Data Analysis

How will you measure the success of your campaign? Initial and ongoing analysis is an important part of any successful advertising or marketing campaign. The proliferation of online advertising and social media platforms has made it easier than ever to access valuable user data. By measuring media consumption and targeting ads effectively, we can create efficient campaigns that save you time and money.

Media data analysis involves a combination of approaches, including surveys, reports, and social data analysis. Social networks have given us access to more user data than ever before, with expert analysis of that data allowing us to weigh factors such as influence and reach and measure their relevancy to your products and services. Media data analysis and primary market research allow us to segment your target audience and create content that counts.